American Independent Business Alliance

Strength in Numbers, April 2015

Strength in Numbers, April 2015

Time to Plan Independents Week! The 12th annual Independents Week is a celebration of independent businesses and the value of entrepreneurship. It provides a great “hook” to generate local attention and media coverage in connection with Independence Day....
Buying Flowers? Don’t Get Duped — Find a Real Florist

Buying Flowers? Don’t Get Duped — Find a Real Florist

By Jeff Milchen February 5, 2013 (since updated) There’s comfort in selecting a plant or floral arrangement when you’re working with a local florist in your community, where you can literally smell the flowers. But what about buying for someone in another place? Those...

Holiday Shopping Goes Local and Independent

Recent surveys of consumer attitudes and sales suggest a comeback by independents By Jeff Milchen. Revised November, 2014 For many years now, corporate chains and online giants have garnered an ever-greater share of our spending at the holidays and year-round. This...

Teaching Kids the Value of Going Local

By April Atwood July 24, 2013  The “support local” message is catching on more than ever America and as we continue to become better educated regarding the positive economic benefits of shifting our spending to locally-owned businesses, it’s apparent...

Book Review: Cause Marketing for Dummies

Reviewed by Jennifer Rockne Book by Joe Waters & Joanna McDonald (Wiley / 2011) Cause marketing is different than sponsorship.  As this book points out, cause marketing is a partnership between a non-profit and for-profit organization for mutual gain.  Think of...